Magazines on your mobile
New technology from London-based Refresh Mobile makes it easy for magazine publishers - or other businesses wishing to promote their brands - to publish mini magazines on mobile phones.
Called Mobizines, each mobile mag can have four sections with up to five stories in each.
People wanting to subscribe to a mobizine send a text message requesting it. For example, to get the Time Out one, text 63333 and follow the instructions to download.
The mini mags are free, apart from whatever the customer's mobile operator charges for downloading data. The idea is that they will be supported by advertising.
Because the mags are quite compact, the data charge is just a few pence, according to Elaine Devereux of Refresh.
New issues of each mobizine get downloaded automatically when the next edition is published.
Refresh Mobile was a management buy-out from Deutsche Telekom-owned mobile operator T-Mobile and was founded by two members of its global management team. It hopes to make money from a one-off charge for its technology plus a share of advertising/transaction revenues.
Conde Nast (Glamour, GQ), OK!, ITV and others are offering the mobile mags.
http://www.mobizines.com
New technology from London-based Refresh Mobile makes it easy for magazine publishers - or other businesses wishing to promote their brands - to publish mini magazines on mobile phones.
Called Mobizines, each mobile mag can have four sections with up to five stories in each.
People wanting to subscribe to a mobizine send a text message requesting it. For example, to get the Time Out one, text 63333 and follow the instructions to download.
The mini mags are free, apart from whatever the customer's mobile operator charges for downloading data. The idea is that they will be supported by advertising.
Because the mags are quite compact, the data charge is just a few pence, according to Elaine Devereux of Refresh.
New issues of each mobizine get downloaded automatically when the next edition is published.
Refresh Mobile was a management buy-out from Deutsche Telekom-owned mobile operator T-Mobile and was founded by two members of its global management team. It hopes to make money from a one-off charge for its technology plus a share of advertising/transaction revenues.
Conde Nast (Glamour, GQ), OK!, ITV and others are offering the mobile mags.
http://www.mobizines.com
posted by Joia Shillingford at Monday, February 06, 2006
1 Comments:
There are now 17 magazines available and the latest is a great Technology News magazine called Pocket-Lint.
Just found Mobizines downloads on getjar. You can get the Series 60 and Java versions there.
http://www.getjar.com/products/3838/Mobizines
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