Generation M keenest on mobile data
In its February Benchmark Survey, the measurement firm M:Metrics found that Generation M, 13 to 24-year-olds, are the most predisposed to use mobile data services. It believes that: “Content companies should not overstate the importance of this group, however, as subscribers 25 and older comprise in excess of 70% of mobile content consumers.”
In fact, 13 to 24-year-olds make up less than 20% of the mobile audience in the UK and Germany. In the UK, 62% of the Generation M group use one or more mobile application; in Germany the figure is 47%.
Games, video clips and handset personalisation, such as ringtones and “wallpaper” are all popular with this age group.
M:Metrics February survey of UK consumption of different types of mobile content across all age groups shows that after text messaging (83.6%), the most popular content application is photo messaging (26.6%), followed by browsed news and information (10.7%), with ringtones in fourth place.
In its February Benchmark Survey, the measurement firm M:Metrics found that Generation M, 13 to 24-year-olds, are the most predisposed to use mobile data services. It believes that: “Content companies should not overstate the importance of this group, however, as subscribers 25 and older comprise in excess of 70% of mobile content consumers.”
In fact, 13 to 24-year-olds make up less than 20% of the mobile audience in the UK and Germany. In the UK, 62% of the Generation M group use one or more mobile application; in Germany the figure is 47%.
Games, video clips and handset personalisation, such as ringtones and “wallpaper” are all popular with this age group.
M:Metrics February survey of UK consumption of different types of mobile content across all age groups shows that after text messaging (83.6%), the most popular content application is photo messaging (26.6%), followed by browsed news and information (10.7%), with ringtones in fourth place.
posted by Joia Shillingford at Tuesday, April 04, 2006
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