Sony Ericsson launches mobile magazine

Sony Ericsson, the mobile handset maker, is using a Mobizine, a mobile magazine, as part of a brand awareness campaign for its latest Sony Walkman phone.

In its adverts, mobile users will be encouraged to text: mobi styl 1 to the number 63333. If they do, they will receive a link, which when clicked on, will deliver The Soundtrack to your Life magazine. This will include music and entertainment info daily, and gig info on Thursdays.

The Sony Ericsson W810i Walkman phone will hold up to 15 music CDs on a 512 Mb memory stick.

Mobizines were developed by UK-based Refresh Mobile. They cost between 3p and 10p to download and there are 17 Mobizines currently available, including a snack-sized Time Out.

www.mobizines.com